Alumni of The Month: Alexander Sriewijono

Network and Alumni Officer, Mega Savitri, interviewed Alexander Sriewijono (Human Resource Management at University of Westminster, 2004-2005).

Daily Meaning is well known is known as people development consultant. Can you please tell us about how you start your business?

A: “Work should be more than just a source of daily bread”. That is the reason why I started DAILY MEANING. I am passionate in empowering people to go beyond “what they can get”, but to be more focus on “what they can give” as the impact of their presence. That is also the reason why I named this People Development Consultant Daily Meaning, as a reminder for me and my team, that in every single project we handle, there should be a meaning.

Q: What makes Daily Meaning special compared to other brand?

A: What makes us special? Tricky question. We are going to celebrate our 10th anniversary in 2018, and we can easily fall into the trap of measuring our existence with numbers. For example, we held 1254 Classes – 50% more than space shuttles that have launched by NASA until now, that is 8778 Hours long – almost the same amount for us to travel to Venus back & forth twice, with 25080 Certificates given –  if arranged horizontally, reaches 7448,76 M: about 9 times of Burj Khalifa (830 M).
But to be honest, that is not the way we see ourselves. We just want to be happy as human being. We are not the problem solver for you, but we help you to be able to solve the problems, and that makes us happy. We don’t know everything, and we should learn new things every day, and that makes us happy too. We couldn’t create all the changes that we want to see in this world, but we can challenge and support you to create a significant impact within your roles and responsibility.

Q: What has been the greatest challenge you have faced in your career and how you overcome it?

A: The greatest challenge I’ve face in Daily Meaning to date has to be the key role I played in engaging my team to create disruptive innovation. We have to be able to answer not only the current needs but also the future needs. We should embrace uncertainty and leaving the comfort zone. Being able to “ride two horses” is a must, which is maintaining the operational excellence of what we are doing now in one and and creating innovation on the other hand.

Q: Do you have any messages for Chevening alumni who wants to start their own business?

A: Knowing the reason why you want to start your business is the key, like one of my favourite quote from Friedrich Nietzsche, “he who has a why to live can bear almost any how”. And don’t forget to enjoy the playground and the journey of your life. Let’s have a further discussion about how we can create more impact. Please come to our Daily Meaning playground, at Wisma Surya Kemang 2nd floor, Kemang Raya 33, Jakarta, or visit our website ( ) and our social media (Instagram @dailymeaning , Facebook: daily meaning ). Feel free to say hi: , +62-21-7191981.